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Logistics & Transportation Industry Trends Heading into 2025

Joe McDevitt • December 19, 2024

Freight Market Updates and Spot Rate Adjustments

The freight market has seen dramatic shifts since the pandemic. Spot rates peaked in 2021, exceeding the average cost per mile by over $1. However, by 2023, spot rate compression and rising costs reduced this margin to nearly zero.

The past year of 2024 was largely a freight recession, and was a favorable environment for strategic shippers that launched RFPs with TLI to lock in discounted carrier pricing. Total miles per load have finally returned to pre-pandemic levels. This shift reflects a supply-demand imbalance and a growing preference for regional logistics strategies. Regional networks are becoming more critical as shippers aim to reduce costs and shorten delivery times.

Logistics & Transportation Industry Trends Heading into 2025 Tender Rejection Rates from SONAR
2025 Latest Freight Trends

Outbound tender rejection rates (OTRI) measure the percentage of freight loads that carriers reject relative to total tenders. A rising OTRI often signals improving market conditions for carriers because it indicates that their capacity is filling up, giving them the leverage to negotiate higher rates.


Today, OTRI has surged to levels not seen since June 2022—a time when many dismissed signs of an impending freight recession. The rapid climb from the 7% range into the mid-8% range represents what some might call a "tender rejection short squeeze," where demand outpaces available capacity faster than expected.


This uptick suggests a rebound in spot market rates per mile, which have been heavily compressed over the past year. Carrier costs, combined with capacity constraints, are finally forcing shippers to pay more. Additionally, new drug-clearinghouse regulations, which disqualify non-compliant drivers, are likely contributing to tighter capacity. These regulations are removing drivers from the workforce, creating fewer available trucks and amplifying upward pressure on rates.


The current shift may mark the beginning of a more favorable pricing environment for carriers after a prolonged period of suppressed margins. This surge in tender rejections creates a feedback loop in the $/mile pricing structure. As more carriers lock themselves into long-term contracts, fewer trucks remain available in the spot market. This reduction in competition in the spot market drives up rates as shippers compete for limited capacity. The higher tender rejections further intensify this cycle, signaling tighter capacity and supporting rate increases. According to DAT iQ, this dynamic is expected to stabilize and push rates upward steadily, with projections indicating significant gains by the second quarter of 2025. This trend underscores the importance of monitoring capacity and market shifts closely as conditions evolve.

Artificial Intelligence in Transportation Management

Artificial Intelligence and Transportation Management Systems

Artificial Intelligence (AI) continues to revolutionize logistics. Shippers benefit from AI-powered demand forecasting and route optimization. These tools enhance operational efficiency and cut costs by identifying wasteful practices.

Advanced TMS platforms like ViewPoint TMS also streamline processes. Vendors can now input their own loads, empowering procurement teams to manage shipments with greater accuracy. Carrier vetting features ensure accountability, reducing risks across the supply chain.

Reshoring and Regionalized Freight Networks

New ParagraphReshoring is driving significant changes in freight demand. U.S. manufacturers are investing heavily in the Southeast, Midwest, and Southwest. These regions now dominate job growth and construction activity.

Sectors like semiconductors, EV batteries, and transportation equipment lead reshoring efforts. States such as Texas, Georgia, and the Carolinas attract the bulk of investments, creating super-regional freight networks.


Automation investments are transforming logistics. By 2028, over 30% of logistics capital expenditures will go toward automation, compared to less than 20% historically. Robot shipments are increasing by 50% annually, while warehouse automation grows at a steady 10% per year.



High-density warehouse designs further cut energy costs by up to 75%. Innovations like AI-driven demand forecasting and energy efficiency tracking provide additional savings, making these technologies indispensable.

Domestic Infrastructure Investments

America's Infrastructure Investments Impact on Supply Chains Domestically

Infrastructure spending is at an all-time high. The Bipartisan Infrastructure Law is funding critical projects to expand port capacity and intermodal networks. These improvements aim to handle growing container traffic and reduce carbon emissions. 


Rail and intermodal networks are also evolving. Investments aim to accommodate increased container volumes while reducing emissions. These changes align with broader sustainability goals, making clean energy a growing priority for some.


However, challenges remain. The drop in the OTR pricing has resulted in more affordability relative to the rail. Likewise, strikes at major ports similar to what was experienced earlier in 2024 could disrupt shipping operations further. Shippers must remain vigilant and prepared for potential delays.


The Inflation Reduction Act is spurring clean energy investments. Over 25% of manufacturing capital in 2Q24 focused on sustainable projects. Electronics manufacturing alone saw spending exceed $130 billion in 2024, a dramatic rise from past decades.

ViewPoint TMS System

The upcoming 2025 NMFC changes aim to simplify freight classification by placing a greater emphasis on density rather than relying on a complex system of commodity-based classes. This shift makes it easier for shippers and carriers to calculate accurate freight costs while reducing disputes. At TLI, we welcome these changes, as our ViewPoint TMS has been prepared for density-based pricing for years. Our system includes a built-in PCF (pounds per cubic foot) calculator, enabling users to calculate density seamlessly and apply it directly to freight quotes. This proactive approach ensures that our clients can adapt to the new classification rules with ease and efficiency.


Shippers need adaptive strategies to navigate 2025. TLI’s ViewPoint TMS equips businesses to analyze shipment history, optimize loads, and consolidate freight for cost savings. Reshoring, automation, and AI are reshaping the industry.

Staying informed about trends like regional networks and infrastructure improvements ensures shippers remain competitive. Partnering with technology-driven solutions can streamline operations and boost efficiency.

TLI Insights


For the latest insights, tips and commentary surrounding the logistics industry, look no further. Shippers will find thoughts from the award-winning team at Translogistics covering everything related to your transportation processes and plans. If you have a question we are readily available at marketing@tli.email 

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