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What to Do to Improve Delivery Times: A Guide for Shippers

Joe McDevitt • November 20, 2024

Improving Transit Time

As a shipper, improving your load's delivery times can set you apart from competitors and enhance customer satisfaction. It requires a combination of strategic planning, technology, and operational awareness. In this guide, we will cover best practices to improve delivery accuracy, plan for seasonal demand, and leverage the features in transportation management systems (TMS) like ViewPoint TMS to help you meet customer expectations.

Delivery Times

1. Improve Delivery Accuracy

how to improve on time delivery to customers

To improve delivery times, start by focusing on accuracy. An accurate delivery process ensures that shipments arrive on time and without damage. One of the best ways to increase accuracy is by improving route planning. Using a TMS like ViewPoint helps by offering detailed transit time estimates for each carrier. This feature allows you to compare options and pick the one that best fits your needs.


In addition to choosing the right carrier, make sure your team is tracking and managing orders effectively. A well-organized system helps ensure that packages are loaded, routed, and delivered as expected. Double-check your inventory and ensure that all items are ready to ship well in advance of the scheduled departure. A clear, well-communicated plan reduces delays caused by missing or incorrect items.

2. Plan for Seasonal Demand

Seasonal demand can have a big impact on delivery times. As we approach the holiday season, demand for shipments increases significantly. This is especially true for the LTL (less-than-truckload) market, where carriers are more likely to close or operate on limited schedules during peak periods like Thanksgiving or Christmas. To avoid delays during these times, you need to plan ahead.


Start by analyzing historical data to predict your seasonal shipping needs. Adjust your inventory levels and shipping schedule to ensure you have enough capacity. Use ViewPoint's tracking features to gather tracking reports to be aware of potential delays. Communicate with your carriers' dispatchers early to secure the necessary support resources. By anticipating higher demand and carrier availability issues, you can better manage your delivery times and reduce the impact of holiday-related disruptions.

how to improve delivery time

3. Use Track-and-Trace Features

One of the most powerful tools in a TMS is the track-and-trace functionality. With ViewPoint, you can monitor your shipments in real time. This gives you visibility into any potential delays and allows you to take action quickly. Track-and-trace allows you to stay informed about the exact location of your freight, so you can provide customers with accurate updates.


In addition to our advanced TMS features, we offer a dedicated TMS vendor portal that allows you to track your inbound and drop shipments in real-time, giving you greater visibility and control over your shipments. With this vendor tracking portal, you can easily monitor the status of each shipment, ensuring timely deliveries and reducing the need for constant follow-up. We also provide a public tracking link for your customers, enabling them to track their shipments independently. This self-service option not only improves customer satisfaction but also streamlines communication by allowing your clients to check on the status of their orders at their convenience.


Real-time alerts can help keep your operations on track. If there’s a delay, you can adjust schedules, notify customers, and take action to avoid further disruptions. This proactive approach to shipment tracking helps ensure that even when challenges arise, you can handle them without affecting delivery times.

transit time tracking system

4. Consider Mileage Bands in the FTL Market

In the FTL (full truckload) market, delivery times can vary depending on the region. For example, in the Northeast, a driver can typically cover 400-450 miles in a day if they pick up early in the morning. However, in the open country between Wisconsin and Indiana, a driver might be able to cover 500-550 miles. These general mileage bands should be considered when planning your schedules.


With ViewPoint's carrier transit time estimates, you can factor in the specific distances between pickup and delivery points to get a more accurate delivery time estimate, likewise mileage is populated for users. Understanding regional differences and planning accordingly will help prevent delays. It’s also essential to know that certain factors, such as road conditions or weather, can affect transit times, so always leave some buffer in your schedule.

5. Be Aware of Carrier Availability During Holidays

As mentioned, holiday seasons like Thanksgiving, Christmas, and New Year’s can significantly impact delivery times. Carriers often close or operate on reduced schedules during these times. For example, during Thanksgiving, many LTL carriers will close on Thanksgiving Day and may also close on the following Friday. In addition, there is typically less capacity in the FTL market during these peak periods, which can cause further delays.


To manage holiday-related disruptions, it’s essential to plan early. Review your shipping schedules and book deliveries well in advance. You can also use expedited services to avoid delays, but be aware that these come at a higher cost. TLI offers expedited shipping services such as LTL guarantee quotes, team FTL, sprinter vans, cargo vans, and even air freight to meet urgent shipment needs. However, these options are more expensive than standard transit, so make sure to factor that into your planning.

how to improve on time delivery performance

6. Adjust Schedules for Maximum Efficiency

Another way to improve delivery times is by adjusting your schedules. This includes planning shipments based on when drivers can pick up and deliver loads, considering the unique factors of each route. Avoid tight schedules that can lead to rushed deliveries, which often result in mistakes and delays. Build some flexibility into your schedule to account for unexpected delays, such as heavy traffic or road closures.



Effective planning goes beyond just understanding transit times. You need to align your schedules with carrier availability, making sure that drivers have enough time to rest and complete their routes without unnecessary delays. ViewPoint’s advanced scheduling features allow you to automate these processes, ensuring your shipments move efficiently and on time.

7. Beware of Interlined Transit Times

Interline Carrier

Interline carriers are transportation companies that work together to move freight across different segments of a journey, typically when one motor carrier does not have the network or coverage to complete the entire route. These partnerships allow carriers to extend their reach by using other carriers' networks, often for long-distance or regional segments. In the less-than-truckload (LTL) industry, it’s common for one carrier to handle part of the shipment while another carrier takes over for the final delivery. This collaboration is crucial for covering broader areas but can sometimes complicate transit time accuracy.


When LTL carriers publish their transit times, they may include segments handled by interline carriers, which can lead to discrepancies in delivery estimates. The transit time provided may not always reflect the delays or variability introduced by the interline process. Since the shipment is passed between different carriers, each with its own schedule and efficiency, the final delivery might take longer than initially expected. If you're uncertain about transit times or need clarification, don’t hesitate to reach out to Translogistics. Our team can help navigate the complexities of interline shipments and provide more accurate, reliable information tailored to your needs.

8. Delivery Time Varies by Mode of Transportation

Rail transportation, while often a cost-effective option for long-haul shipments, can experience transit delays due to factors like congestion, weather conditions, or operational issues at rail yards. Unlike the LTL environment, where shipments can be expedited or rerouted to another carrier to avoid delays, rail shipments are less flexible once in transit. Once a shipment is on a railcar, it’s much harder to “rescue” or speed up the process. The rail system is more rigid, and changing a shipment's course or speeding up its delivery can be challenging. As a result, delays in rail transportation tend to be more difficult to mitigate, and it’s important to factor in this potential for delay when planning shipments that rely on rail.

Intermodal Transit Time Status

In the Full Truckload (FTL) market, there are no offloading points from terminal to terminal, which significantly reduces the risk of damage or loss compared to LTL shipments that often involve multiple transfers. With FTL, the freight remains in the same truck from pickup to delivery, minimizing handling and the potential for mishandling or accidents that could lead to claims. This streamlined process not only lowers the risk but also contributes to faster transit times since there are fewer stops and no need to offload and reload shipments at multiple terminals.


The speed of FTL shipments is further enhanced when utilizing a team load. A team is a pair of drivers who work in shifts to ensure continuous travel without rest breaks. While one driver is behind the wheel, the other is resting, allowing the truck to keep moving around the clock. This method significantly reduces transit times, especially on long-distance shipments, as the load is constantly in motion, shortening delivery windows and improving overall efficiency. For urgent or time-sensitive shipments, team loads are a powerful option for ensuring quick and reliable delivery.

Improving Transit Times

Improving delivery times isn’t just about speeding up the process; it’s about planning, communication, and using the right technology. By using ViewPoint’s TMS features, monitoring your shipments in real-time, and adjusting your schedules based on carrier availability and regional factors, you can stay ahead of potential delays. Keep in mind the impact of seasonal demand and make necessary adjustments to prevent disruptions. With careful planning and the right tools, you can meet customer expectations and improve delivery accuracy year-round.

TLI Insights


For the latest insights, tips and commentary surrounding the logistics industry, look no further. Shippers will find thoughts from the award-winning team at Translogistics covering everything related to your transportation processes and plans. If you have a question we are readily available at marketing@tli.email 

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