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Putting Shippers First!

Joe McDevitt • June 12, 2024

Making Shipping Easy

What an incredible journey it has been at TLI! It's essential to reiterate why TLI exists: We are dedicated to our shippers' needs and interests - they are our heartbeat!


While this dedication is crystal clear to many, it might stir some debate, especially concerning loyalty to carriers. Let's reaffirm our stance: Motor carriers are invaluable partners. We treat them with utmost respect, prioritize prompt payments, and communicate with urgency and empathy. However, our allegiance lies with our shippers.

Shipping Freight

All for the Shipper!

Every negotiation with carriers is assertive because it's at the behest of our shippers. Holding carriers accountable is non-negotiable. Our shippers are our lifeline; without their loads, we'd have nothing to offer carriers. And without carriers, our loads remain incomplete. We must be friendly with both parties, but we represent the interest of the shipper.


In every interaction, we uphold three pillars: Urgency, respect, and empathy. Reflecting on my early days in customer service back in 2009, I recall a carrier calling, who was reporting a lost shipment. Despite the frustration with a carrier letting me down, it's crucial to maintain composure and focus on what's within our control.

Shipping Freight

Embrace Challenges!

Let's face it - carriers aren't infallible. They encounter setbacks, from mechanical failures to missed appointments. They lie. Yet, our role remains unchanged: We make it right, for the shipper, no matter what. Our commitment to shippers drives us to navigate the chaos of logistics with unwavering determination and a smile.


Embrace challenges with enthusiasm, knowing that resolving them showcases our expertise. Our relationships with shippers and carriers are built on the foundation of prioritizing the shipper's interests. Remember, we execute the shipper's directives, even if it means navigating differing schedules or preferences.


As the adage goes, "The customer is never wrong." Are our shippers flawless? No. But that's precisely why we exist - to tackle logistical hurdles head-on and deliver excellence, always.

Representing the interests of our shippers

When faced with a crisis - whether it's a carrier's deception or a shipper rolling a load on you - view it as a golden opportunity. It's a chance to showcase your supply chain expertise and problem-solving skills. Approach these challenges with a smile because you're well-equipped to handle them! Serving the needs of shippers is what we do best, and we do it with joy. After all, without these hurdles from carriers and shippers, TLI wouldn't be necessary.


Let’s stay true to our mission: Representing the interests of our shippers and executing their directives. It is great build relationships with the carriers (essential) but we must always bend the knee to our customers. Meeting the needs of shippers is why we are in this business. The shippers and carriers are golden threads, and we must weave relationship knots together in grace, patience and joy.


Together, we'll continue making waves in the shipping industry, one shipment, one CONVERSATION, at a time. You can not control the shipment, but you can control your communication – so make sure it is golden.

TLI Insights


For the latest insights, tips and commentary surrounding the logistics industry, look no further. Shippers will find thoughts from the award-winning team at Translogistics covering everything related to your transportation processes and plans. If you have a question we are readily available at marketing@tli.email 

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